SEO involves various strategies and techniques to optimize different aspects of a website. Here’s a detailed breakdown of what SEO entails:
1. On-Page SEO
- Content Optimization: Ensuring that the content on your website is high-quality, relevant, and valuable to users. This includes optimizing text, images, videos, and other media.
- Keywords: Researching and strategically using keywords and phrases that potential customers are likely to search for. This includes placing keywords in titles, headings, meta descriptions, and throughout the content.
- Meta Tags: Writing effective meta titles and descriptions that accurately describe the content of the page and include relevant keywords.
- Internal Linking: Creating a network of links within your website to help search engines understand the structure and importance of your pages.
- URL Structure: Ensuring URLs are clean, descriptive, and include keywords. A good URL structure can help search engines and users understand the content of a page.
- Mobile Optimization: Making sure your website is mobile-friendly since search engines prioritize mobile-first indexing.