SEO, or Search Engine Optimization, is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive to search engines like Google, Bing, and Yahoo. SEO involves various strategies and techniques to optimize different aspects of a website.
On-Page SEO:
Optimizing elements on a webpage, such as title tags, meta descriptions, headers, and content, to make it more search engine-friendly.
Off-Page SEO:
Building backlinks (links from other websites to your site) and promoting your content through various channels to improve your website’s authority and ranking.
Technical SEO:
Improving the technical aspects of a website, such as site speed, mobile-friendliness, and crawlability, to ensure that search engines can easily index and rank the site.