Technical SEO refers to optimizing the technical aspects of a website to improve its search engine rankings and user experience. It involves making sure that search engines can crawl, index, and understand your site efficiently. Key aspects include:
- Site Speed: Ensuring that your site loads quickly.
- Mobile-Friendliness: Making sure your site is usable on mobile devices.
- Crawlability: Ensuring search engines can crawl your site effectively (using sitemaps, robots.txt, etc.).
- Indexability: Making sure pages are being indexed by search engines.
- HTTPS: Ensuring your site uses a secure connection (SSL certificate).
- URL Structure: Using clean, descriptive URLs.
- Canonicalization: Avoiding duplicate content issues with canonical tags.
- Structured Data: Using schema markup to help search engines understand your content better.
- Internal Linking: Using internal links to help with navigation and distribution of page authority.
- Error Pages: Managing 404 errors and ensuring proper redirects.
Improving these elements can help search engines better understand and rank your site, and also enhance user experience.